Campaign & Initiative

Your Mountain Stay Just Got Better

A long-stay promotion for a chalet rental brand—33% off month-long bookings, developed from strategy and copy through design, launch, and one month of paid social management.

  • Hospitality
  • Tourism
  • Paid Social
Client: Zresidence · Faytroun, Lebanon Facebook & Instagram

The Brief

A clear long-stay offer, built and carried through as one campaign.

Zaloum Residence introduced a 33% discount on reservations of one month or more for its chalet stays in Faytroun, Lebanon. Naanouh translated that offer into a coordinated Facebook and Instagram campaign across static awareness ads and an Instagram engagement carousel.

Naanouh’s completed role: campaign strategy, copy, design, format adaptation, paid launch, and one month of Facebook and Instagram campaign management.

StrategyOffer framing, audience route, and campaign structure
ContentCore message, captions, carousel sequence, and calls to action
DesignStatic creative, carousel artwork, and placement adaptations
Paid ManagementFacebook and Instagram launch and one-month campaign management

Static Awareness Ads

One message, adapted for flexible placement.

The core creative was prepared across square, portrait, story, and landscape ratios so the same promotion could move consistently between placements.

Zresidence awareness campaign adapted across four social-media formats

Instagram Carousel

A four-part sequence from offer to action.

The carousel introduced the longer-stay offer, placed it in the experience of Faitroun, reinforced the 33% saving, and closed with the booking action.

Back to Zaloum Residence

Planning a Focused Campaign?

Turn a clear offer into coordinated communication.

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