Social Media Planning

Consistent, planned,and worth watching.

Strategy, content, and design for the social platforms where your audience already spends time, plus the paid campaigns that extend their reach.

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What this service covers

Plan the presence before the next post.

Social media works when it is planned, not improvised. That means a calendar built around real goals, captions and posts that carry a consistent voice, and paid campaigns placed where they can reach the right people. We manage the social presence directly: publishing on schedule, keeping pages active between bigger moments, and setting up profiles and branding when a presence is starting from scratch.

  • Strategy and content calendarsPlanning what to publish, when to publish it, and what each period needs to accomplish.
  • Caption writing and schedulingWriting in a consistent voice and keeping the publishing rhythm organized.
  • Post designVisual content shaped around the platform, message, and audience.
  • Profile setup and brandingSetting up profiles so the presence begins clear, consistent, and recognizable.
  • Paid social campaignsCampaign messaging, creative formats, placement, and management around a defined goal.

Selected Work

Planning, publishing, and paid reach in practice.

A social presence is more than a stream of posts. These examples show different parts of the work: building the plan behind the content, keeping social pages active, and using paid distribution when a campaign needs more reach.

Planning & Strategy

Build a strategy that lasts longer than a campaign.

The Resurrection Ministry · London, UK

  • Five-Year Framework
  • Bilingual
  • Content Planning

For BSR, developed for The Resurrection Ministry in London, Naanouh created a complete English-Arabic social media strategy and content plan, taking the initiating idea and shaping it into a structured five-year framework.

View the Full Campaign
Social responsibility strategy
5years
ScopeLong-range framework
LanguagesEnglish + Arabic
ContentSocial content plan
DevelopmentIdea to structured plan

Content Planning

Plan the rhythm before the posts go live.

A working social plan has to account for what is being published, how often it appears, and how different kinds of content sit together over time. These planning and publishing views show three different ways that rhythm can be organized in practice.

Scheduled publishing calendar
Scheduled social publishing calendar in Meta Planner
Ongoing social visibility
Facebook page showing an ongoing stream of published social content
Recurring short-form publishing
Recurring short-form social video publishing

Paid Social Campaigns

Use paid reach when the work needs it.

Campaigns are built around a clear goal, placed across the right Meta formats, and managed against real numbers such as reach, impressions, results, and cost.

Admissions across Meta.

The Giles School · Toronto, Canada

The admissions work combines creative placement across Meta formats with campaign management in Ads Manager, so the campaign can be reviewed as a coordinated paid-social effort across placements and results.

Meta placements — complete view
Admissions campaign shown across Meta placements
Meta Ads Manager — campaign view
Meta Ads Manager showing admissions campaign activity
502,863Reach shown for one completed Meta admissions campaign.

Beyond the Caption

A caption says it quickly. Sometimes the story needs more room.

When a subject needs more than a post can carry, a full article or a longer piece of writing, that is Article Writing.

Explore Article Writing

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Have a social presence that needs planning, or a campaign that needs reach?

Tell us what you are trying to communicate, who you need to reach, and which social platforms you are working with.

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