How It Developed
It began as a social presence.
Alinjil Academy started on Facebook, publishing video teaching content built around Arabic Christian themes.
As the video library and range of material grew, a single social feed wasn’t enough. Its identity, content structure, website, YouTube channel, and other digital channels developed around that same purpose.
The result is a content platform rather than an online school: a place where videos, articles, reflections, and recurring series can be developed and organized over time.
What Naanouh Develops
Content and platform decisions grow together.
Alinjil is developed internally, so editorial, video, and digital decisions can evolve together instead of being handled as separate steps. One thread runs through all of it: a consistent visual identity, thumbnails, artwork, and recurring formats, that carries across the website, YouTube, and social channels, so related content feels part of the same initiative no matter where it’s seen.
Why It Belongs Here
Not a client case. Still integrated work.
Alinjil Academy is owned and developed by Naanouh, so it should not be presented as a client partnership.
It belongs in this collection because it shows the same principle from the inside: video production, content, identity, platform decisions, publishing, and recurring editorial work developing together around one purpose.
The Naanouh Services Involved
Every Naanouh service, working together.
Video sits at the center of Alinjil Academy: teaching content built around spiritual themes, shot with the priests who deliver it. The work reaches well beyond the video itself though, content planning, design, publishing, and performance analysis all run alongside it. Every Naanouh service stays active in the initiative.
Web Design and Redesign
The Alinjil Academy website itself, organized around the platform’s three core themes, life in Christ, the Church’s social teaching, and the Eucharist, and structured further by the liturgical calendar, so years of videos, articles, and verses stay easy to find rather than lost in a single feed.
Social Media Planning
Recurring content planning, social copy, visual direction and artwork, platform setup, and paid campaigns across the platform’s social channels.
Article Writing
Arabic articles and reflections, developed around recurring themes, choosing topics, shaping recurring content, and keeping a consistent voice across the platform.
Ongoing Digital Management & Growth
YouTube channel management, including thumbnails and channel presentation.
Video Production
Theme and topic selection, coordinating with the priests who appear on camera, and the full production process from pre-production through filming to final edit.
Analysis and Reporting
Performance analysis across the platform’s channels.
Start a Conversation
What needs to take shape next?
If you’re developing a content-led initiative, tell us what already exists and what you think comes next.
Go to the Contact Form