Integrated Partnership

The Giles School

Year-round social media for an independent school, plus advertising, web, and content work when it’s needed.

Toronto, Canada

The relationship

Day-to-day content, and more when it’s needed.

Naanouh runs The Giles School’s social media throughout the year, creating content around classroom life, student work, events, and the wider school community. When the school needs more, Naanouh also takes on paid campaigns, Google Ads, and website work.

What the work includes

Four kinds of work, one partner.

Social media runs all year. The rest comes in when the school needs it.

Ongoing

Social media

Planning, writing, designing, and publishing the school’s posts, and managing the accounts day to day.

When needed

Campaigns & advertising

Campaign ideas, Meta ads, and Google Ads around the school’s priorities.

Project

Website redesign

Reorganizing the school’s existing site, adding new pages and sections, and keeping events and other content up to date.

Occasional

Content

Event and school copy, video descriptions, articles, and longer pages like the school’s history (featured below).

Why one team

Some weeks are routine. Others aren’t.

Some weeks it’s regular posting. Others it’s International Day, graduation, the science fair, the gala, admissions season, or a new section of the website. One team across all of it keeps the school voice consistent.

Selected example

Our Story

The full history of The Giles School, written for its own website: from Harry Giles founding it in 1989 to the multilingual North York school it is today.

Naanouh researched, structured, and wrote the whole page, including the founding story and the school’s six founding principles, a timeline from 1989 to now, parent and student testimonials, and a short Q&A with the Principal.

View the Page

Start a Conversation

What does your school need to communicate next?

Tell us what’s coming up and who you need to reach. We’ll help you figure out the next step.

Go to the Contact Form